[Analog mobile TV] entails no incremental investment in infrastructure and programming. It also stands to get consumers hooked on using a handheld receiver, at which point, up-selling a paid service is easier. 
Industry Commentary
"Mobile TV is a very attractive feature to consumers that is a key influencer in purchasing decisions. We believe that the free-to-air mobile TV feature, enabled by Telegent's technology, will be a significant factor in driving handset sales in 2008."
—Wang Lei, assistant general manager, Gionee
"The analog TV feature will be the major selling point for mobile phones in China this year. We estimate that analog TV phones will account for around 15% of handset sales in China in 2008."
—Kirby Deng, deputy general manager, SINO Market Research
"Another option for mobile TV broadcasting was brought to market in Southeast Asia, the Mid-East, and Africa, in 2007. Mobile handsets began shipping with analog TV receivers. Around five million receivers had shipped by the end of 2007. That number is expected to grow six times larger in 2008."
—In-Stat April '08 — 'Worldwide Mobile TV Broadcasting: Analog a Viable Option'
"Mobile TV uptake is significantly influenced by the content that consumers are able to view on their handsets. The growing success of free-to-air mobile TV services suggests consumer preference for programs that are most like what people view at home."
—Michelle Abraham, Principal Analyst, In-Stat
"Handset makers and operators are now beginning to understand the benefits of mobile reception of existing free-to-air (FTA) terrestrial TV as a way to both acquire content for free and to drive trial and adoption - so that pay mobile TV becomes a much simpler up-sell or impulse purchase, as opposed to the hard-to-make initial sale."
—Stephen Froehlich, Market Research Analyst, IMS Research
"[Analog mobile TV] entails no incremental investment in infrastructure and programming. It also stands to get consumers hooked on using a handheld receiver, at which point, up-selling a paid service is easier."
—Joe Byrne, Senior Analyst, The Linley Group
"Competing solutions from other participants are designed to support only digital broadcast standards, and the success of these solutions is subject to the deployment of infrastructure. By providing support for both digital and analog broadcast standards, Telegent delivers a winning solution, providing users the luxury of switching back to analog broadcasts in areas without DVB-H coverage, thereby solving the temporary problem of lack of infrastructure."
—Gokul Ramanujam, Research Analyst, Frost & Sullivan
"We are impressed with the performance and fast time to market of [Telegent's] free-to-air mobile TV feature. The picture quality and long battery lifetime provide consumers with a positive viewing experience and allow us to differentiate our handsets and meet consumer demand."
—Hongtao Li, CEO, Konka Mobile Phone Division
"What's unique is that [Telegent's] chip consumes very little power and offers stable reception when moving at high speed, which is extremely important for handheld devices."
—Oliver Xu, Principal Analyst, Gartner Dataquest
"Today's mobile phone designs continue to push the envelope in their demand for increasing levels of multimedia capabilities and advanced features like Mobile TV. We are delighted to collaborate with companies like Telegent Systems to push our technologies to the fullest of its capabilities, which enables them to achieve performance and functionalities that have never been done before."
—Jason Chen, VP Corporate Development, TSMC